Frank Ocean’s enigmatic luxury label Homer was the converse of the city when it released outta nowhere past week. It really is even now quite mysterious — no term on that Prada collaboration but — but at least we now have an within look at the brand’s New York flagship.
Homer’s push launch points out that “the keep by itself is Homer packaging exploded: produced from aluminum and urethane.” Sounds imposing but the final result is actually really reduced-essential, not compared with Ocean and Homer.
Its unassuming facade, clear gray counters, and glass shows are offset by flashy colours that borrow from the debut collection of Homer equipment. Precisely, the wall artwork is educated by the figures and styles that inform the Homer jewelry and silk scarves, organically uniting the shop with the solutions that it sells.
Since Frank Ocean would not do just about anything halfway, he in fact oversaw the store’s style himself to make certain it satisfied his requirements. He didn’t do it by yourself, of course, bringing in New York architects Michael Abel (MOS Architects) and Nile Greenberg who operate jointly beneath the moniker of ANY.
Homer’s retailer over the New York Jewelers Trade on Bowery is the only area to get the brand’s accessories and choose up its lush catalog. Nevertheless, clients can location orders for Homer’s items by contacting or messaging the shop on Signal and they can ask for a catalog on Homer’s website, in which they ought to make an appointment to check out the space.
No term on irrespective of whether Homer’s offerings will at any time be obtainable in other places or if it’ll broaden to full-on all set-to-don, homeware, so on but expect a likewise understated presence for every thing it does likely ahead. I indicate, Homer’s Instagram web site collected six-figures-worth of followers in mere days and it nonetheless hasn’t posted even once.
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