That’s why this year’s most amazing partnership is that involving Jeep and Home of Hackney. There is no interiors brand extra bang-on-development proper now than Dwelling of Hackney – it can do no incorrect and is eating up media mentions like there’s no tomorrow. For the uninitiated, HoH is a partner-and-wife interior layout company, established in Hackney, but now in London and New York, which believes in the power of sample. Minimalism and reductionism are not terms in their flowery, color-loaded dictionary. Wallpaper, carpets, materials – it’s all an explosion of clashing shapes, colors and imagery. They’re also sizzling on sustainability, low waste amounts and supporting local corporations, which would make them a especially well known brand name with millennials and Gen-Zers right now.
Enter Jeep, looking to bump up its sustainability messaging and with it, gross sales of the hybrid Renegade 4xe. Brilliantly for Jeep, the Dwelling (as the founders like to phone it) has just moved from London to Cornwall, and opened the doors of its 1st resort, Resort Trematonia, a showcase for the brand’s interior style and design aptitude. Jeep is offering Hackney-flavoured Renegade 4xes to the hotel for its site visitors to day-vacation in, full with pastoral wraps masking the exterior, (whilst if it is some type of excursion you’re after, just stare at the decor of the lodge).
Jeep gets to rejoice each the earlier (80 a long time of off-roading) and the long term (electrified technological know-how) via an explosion of fantastical bucolic wallpaper (since, why not?), and Home of Hackney receives to shout about a 10 years in existence by means of the generous bank loan of Jeeps to guests keeping at its initially Cornish Dwelling.
It all will make significantly extra perception than the forlorn Wrangler that used to stand at the gates to Legoland marking that partnership, surrounded by discarded crisp packets of oblivious day-tripping families, and possibly fees fewer.
This is the long run: a aim on interiors, residing properly, smartly and sensitively, with merchandise and brand names that appears to be in some way a reflection of individual values. It would make the complete enjoy matter appear to be instead, nicely, hackneyed.